Our Founder & CEO

The People Behind Malmal Home

Malmal — Urdu for muslin — a fine, breathable, ultra-soft fabric with centuries of South Asian textile heritage. It's the standard we still build every towel and bedsheet against.

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Amir Chaudhary

Founder (1971–2020)

Amir Chaudhary founded what would become Malmal Home in 2017, starting on the wholesale and manufacturing side of Pakistan's textile trade in Lahore. Years spent sourcing fabric and working the production floor gave him a close, practical understanding of what actually makes a towel last — and where most brands cut corners to save cost.

In loving memory. His standards for quality are the foundation this brand still runs on.
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Muhammad Hadi

Chief Executive Officer

Muhammad Hadi now leads Malmal Home as CEO, carrying the brand forward from its wholesale roots into a direct-to-consumer name Pakistani households recognise. Under his leadership, the business moved online in 2022, cutting out traditional retail markup while holding the line on the manufacturing-grade quality standards the brand was built on.

How We Got Here

2017
Amir Chaudhary starts a wholesale and manufacturing operation in Pakistan's home-textile trade, based in Lahore.
2020
Amir Chaudhary passes away. His standards for sourcing and quality remain the foundation the brand is built on.
2022
The business launches online as Malmal Home, selling direct to customers with cash-on-delivery nationwide.
Today
Muhammad Hadi leads Malmal Home as CEO, growing the towel, bedsheet, and comforter range while holding to the same manufacturing-grade quality standard the brand was founded on.

"Most towels fail in the same three places — the pile thins, the colour fades, the fabric goes stiff. We built this brand to solve for all three."

Malmal Home
Questions about sizing, fabric, or an order? Reach us on WhatsApp or email mmalmalhome@gmail.com.